Digital Marketing khoá học

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Digital Advertising & Marketing 101: Take The Complete Guide

4 bài học
18.8 giờ
All Levels

How do consumers see your brand relative to your competitors? …

Bạn sẽ học được
From one-off customer satisfaction surveys to brand tracking surveys that are administering on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.
In Analytic Methods for Survey Data, statistical learners will become familiar with established methods for converting survey responses to insights that can support marketing decisions.
Techniques discussed include factor analytics, cluster analysis, discriminant analysis and multi-dimensional scaling.

Survey analysis to Gain Marketing Insights

18.8 giờ
All Levels

How do consumers see your brand relative to your competitors? …

Bạn sẽ học được
From one-off customer satisfaction surveys to brand tracking surveys that are administering on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.
In Analytic Methods for Survey Data, statistical learners will become familiar with established methods for converting survey responses to insights that can support marketing decisions.
Techniques discussed include factor analytics, cluster analysis, discriminant analysis and multi-dimensional scaling.
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